From a user perspective, this makes sense that the people who are searching for graphic designing work are interested in reading a blog post for graphic designing.
This makes sense that blogs are too lengthy and most people don’t like to go for that much lengthy content, so that is not a proper way to make the content accordingly and interact with this way and select the keywords accordingly.
Now the search is going to be in the sense of zero clicks, but it does not mean that the SEO is no longer a way, a few days back I sat with an SEO strategist and we discussed a Keyword strategy, how we can use the selected keywords and the featured snippet structure that is going to be in work as 2020 is started.
Keyword Research Is Essential to SEO
The SEO Strategist suggested me to start with the competitor’s analysis, the competitor’s research allows you to see which domains are ranking on which you are not giving focus. You can do this easily with the SEO tool like semrush is the best tool to analyze the links of your competitors.
Additionally, the SEO Strategist advised me that when you are starting to create content, you should think about your audience and opportunities at a time.
Every Keyword you find is a complete topic to write a complete Marketing Plan
Let’s assume you find high search results of the long tail keyword “Graphic Designing is the Digital Field” You might be thinking that it is only one field to write a blog, but this way you are neglecting a waste field that you should be exploring.
So that is all we have to keep and also search for the similar long-tail keywords with even high search volume, but one thing you should also remember that only paying attention to search volume is not a good strategy, but along with search volume we have to look the competition level of the keywords, a high competitive keyword with high search volume may not be as much effective as the moderate search result keyword with low competition.
Now the question comes that
How to win the Zero click game in SEO?
The introduction of the featured snippet and new SERP features poses a problem because the new features are showing the user the exact answer right on the SERP page, so the customer is not even clicking the website and getting their answer.
The SEO Strategist admits, that the featured snippets are now a win-win game, but it does not mean that you cannot tackle this, it is possible to design your featured snippet accordingly:
Standard writing can best work in an SEO Zero-click strategy, as writing a summary at the beginning and a conclusion at the end of the post.
A Final Word
Good keyword research is essential in order to get the attention of your target audience and smartly be at the top of the SERP, for all the above steps are a way to get you results, starting from competitors’ research to the SERP snippet and standard writing way.
All this will work if the content is high quality, high-quality content is a key to SEO success.